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CUMULUS NEWS RELEASE FEB 17, 1999 CUMULUS MEDIA AND MTV PARTNER FOR THE FIRST TIME TO LAUNCH MTV SPRING BREAK PROMOTION, One lucky listener and a guest will set sail on MTV's first-ever cruise liner MILWAUKEE, February 17,1999—Cumulus Media Inc. and MTV: MUSIC TELEVISION have joined forces to give one lucky listener a Spring Break to remember aboard MTV’s first-ever cruise ship. Beginning on February 27th, 25 radio stations in the Cumulus family will kick-off this exclusive MTV Spring Break promotion. Twenty-five semi-finalists per radio station will have the opportunity to win MTV Spring Break merchandise and be entered for the grand prize drawing. One lucky listener among 32 radio stations will be awarded the grand prize. The grand prize winner and a guest will win a spot aboard the SS Spring Break, MTV’s first-ever cruise ship. Departing from New Orleans, Louisiana, MTV’s Spring Breakers will set sail for Cancun, Mexico. As part of this prize package, the winner and guest will also receive all meals over the this five day extravaganza, entertainment on the cruise ship, exclusive MTV premiums, and have a chance to be part of MTV’s Spring Break programming and attend exclusive performances. “We are excited about this first-time partnership with Cumulus Media and believe this will be the beginning of a great relationship,” said Lisa Braun, Vice President, MTV Promotions. “This promotion will help us get the word out about MTV’s first-ever Spring Break aboard a luxury cruise ship, while also giving these radio stations access to a once-in-a-lifetime prize for their listeners.” “This is a fabulous promotion and Cumulus is thrilled to be a key contributor to the first-ever MTV Spring Break Cruise,” states Jennifer McKillop, Corporate Director of Marketing for Cumulus Media. “We’re pleased to be starting what is sure to be a wonderful partnership with MTV.” MTV’s “Spring Break ‘99” programming will air March 19 – 21. MTV Networks, a unit of Viacom Inc., owns and operates five cable television programming services – MTV: Music Television, M2: Music Television, VH1, Nickelodeon/Nick at Nite, and TV Land – all of which are trademarks of MTV Networks. Information about MTV amd M2: Music Television is available on MTV Online, on America Online (keyword: MTV) and the World Wide Web (http://mtv.com). Cumulus Media currently owns and operates a total of 214 stations in
41 cites across the United States including Tallahassee, FL; Grand Junction,
CO; and Chattanooga, TN. Information about Cumulus Media is available
on the World Wide Web (http://cumulusmedia.com).
Contact: Suzanne Duecker, 414-615-2800
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